Social Blogging – How to Make Blog Posts More Social?

Blogging is an excellent form of self-expression. The writer is able to impart his thoughts, opinions and knowledge, using a media form that is accessible to millions of potential readers. This scenario, however, is limited by the fact that a blogger’s reach, only goes as far as the number of people who wittingly or unwittingly discover the blog. A well-written article can be lost into the Internet oblivion, if nobody knows that it exists.

Do not fear however, this is where social media comes in. Sites such as Facebook, Twitter and Google+ complement blogging, by serving as indispensable platforms for article distribution and advertisement. Bloggers need to play the social game if they wish to be heard. The more they interact with readers, the bigger the probability of getting more hits and page views.

Here are some tips on how a blog can become more social and visible:

Buttons for Social Sharing

Satisfied readers or online guests, who stumble across an interesting read often wish to share their discovery to their friends and contacts. They would want to let someone who could benefit from the article or someone who has experienced a similar situation read what has been written. They will not however  in the majority of cases, spend the time copying or typing a page URL in order to send it through email or SMS, which involves too much time and effort for most. Social Sharing Buttons are a great solution to this predicament as within a few simple clicks, your page will potentially be shared to an exponential amount of new viewers.

Shareaholic is one such social sharing service. It has over 1.5 million users and is a familiar tool found in a lot of active websites. Aside from the more popular social networking sites, you will have the option to select from over 100 other sites and services. The icons can be customised to become animated and do not take up a lot of space so they load relatively fast. There is also an option to show the number of shares on each network. One of the best features of this service is the fact that they provide analytics, users will get an idea as to which pages content is socially the most popular. They will also know which channels are used for sharing and distribution.

Maximising Twitter

Twitter is a great way of letting people know about your blog and your new articles. Once you gain a substantial following, it can then just be a case of regularly posting updates to reach out to your readers. Many bloggers are not aware that Twitter has an “Embedded Tweet” feature that allows them to incorporate and display any tweet into a blog entry.

Here are the steps on how to properly embed tweets:

  1. At the bottom the Tweet permalink page, click on “Embed this Tweet.”
  2. Once the pop-up box comes up, simply choose between HTML, Link or Shortcode.
  3. Copy and paste the code into your blog.

Once the embedded tweet is displayed, viewers can see your message, follow you, reply to your tweet, or even retweet the entire post. Once again, this service makes it so much easier for readers to share a post that they find really interesting or informational.

The “Tweet This” feature is yet another function that will capitalise on reader engagement.

This feature literally grabs a visitor’s attention and pushes them to take action, it works best when you give your readers encouragement, for instance “ready to tweet”. The actual pre-defined tweet text needs to be something that a user would want to post on their feed, something that they think will take people’s interest. They simply need to click on the “Tweet This” link, and their followers will have access to the tweet, which conveniently has a link to your blog post. The Click to Tweet site is a free service that you can use to create a Tweet This link.

Social Commenting

Social commenting is also a great way of interacting with your readers. This gives readers an opportunity to potentially make praise of blog posts, or provide constructive feedback on things that you can improve on. Readers will be able to share their own opinions on the topic and bloggers even use the comment section to get inspiration for future articles or publications. Commenting services such as Facebook Comments Box and Disqus have even made it possible not to limit commenting and interactions within the blog.

Facebook has released the Comments Box, a plugin that allows users to comment on your site using their own Facebook accounts. The great thing about this service is the fact that users have the option to “Post to Facebook.” This means that your link will be posted to their timeline and will appear on their friends’ News Feeds. Their friends in turn can like your page, and even participate in the discussion by adding their own comments to the box.

Disqus, on the other hand, is another commenting platform that allows users to share any discussion thread or comment to their own social networking sites. Users are also given the option to use @mentions or social tagging, which effectively brings in other users to the discussion. To make things more interesting, Disqus also provides a voting system that highlights the best content and votes down the bad ones.

Conclusion

To summarise, a blog post is only as great as the number of readers that it can potentially reach. Customising your site to include social media tools is an excellent way to allow your readers to share what they like and to gain more readership and following. All bloggers need great content and an exceptional social media strategy in order to succeed.

Using Instagram to Promote Your Brand

Instagram is a photo sharing application for iOS and Android devices.

In recent months, it has been catapulted to success not only because of the ease and convenience that it offers to photo-loving individuals, but also because the social media giant Facebook purchased it for 23 million shares (originally worth $1,000,000,000, now said to be $753,000,000). It has more than 80 million users making it one of the fastest growing social networking sites in the world. The sheer volume of Instagram fanatics should be enough indication that this social media site has the potential to be a gold mine for brands and companies that wish to engage in free advertisement and promotion.

Here are some suggestions on how an organisation can use Instagram to improve brand recognition and boost revenue:

1. Introduction of Products and Services

As a photo app, Instagram is a great tool that can be used to showcase your company’s products and services. A picture paints a thousand words and a great photo of your company’s newest product can spark the interest of potential buyers. The service can also be used to display print ads that would cost a small fortune, if published in magazines or billboards. If you have 100,000 followers, then each post made is tantamount to a free reminder to consumers, to support your brand.

To gain more followers, you need to be very selective with the photos that you upload. Choose photos that provide value to your customers and use shots that will spark interest in your brand and company. Maintain a high standard of quality, upload only the best shots. You can also check out what other popular users are uploading to get inspiration and ideas on what you should post.

Bear in mind that too many photos about the same product can cause people to become less interested in your site, resulting in brand and product fatigue.

2. Reach a Wider Audience with the Hashtag

Posting photos may be an excellent marketing strategy, but its reach is limited by the number of users following your account. Even the biggest brands only have about 500,000 followers, which is a small chunk of the total Instagram population. The hashtag (#) is a great tool that will allow you to expand your reach even to people who are not following you. By adding hashtags to specific keywords, your photo will become searchable and available to 80 million users worldwide. You will potentially get additional views from users who are not yet familiar with your brand and who may be interested in purchasing your products.

Using popular hashtags can help you ride the wave of current online trends. People who are searching about specific trends will likely come across your photos. However, don’t get carried away, make sure that you only use tags that are relevant to what you are posting.

3. Search for Potential Customers or Influential Users

The search function of Instagram can also be used to reach out to potential customers or users with an influential following. Search using specific keywords, resulting in photos that match your exact needs. For instance, you can try searching for photos with the hashtag “#cuisine” or “#michelinstar” if you are a restaurant. You can then leave comments on relevant photos to persuade consumers (and their followers) to try out your restaurant.

You can also increase fan numbers by following and complimenting other Instagram users. Make sure to be selective in who you follow, and avoid accounts that could adversely affect your reputation. Be discreet and avoid making it too obvious that you are out to make a rapid increase in following.

4. Promotion of Events and Activities

Instagram is also a great way of engaging people to participate in events and activities. A product launch, for instance, can be made even bigger when guests are encouraged to take “behind the scenes” photos to supplement the official photographs and video streams. The event will not only reach a wider audience, but it will also be personalised and give different perspectives.

Having a photo wall with your logo on, is also a great way of ensuring that your brand will find its way to online photo albums, profile pictures, or social networking posts.

Geotagging your photos is also a good way to promote your event or shop. Consumers browsing through your photos may be interested to know where to find your shop or office. Having the location readily available saves them the trouble of having to search online.

Instagram also displays photos taken from the same location and will show potential customers how much fun existing customers are having with your brand.

5. Customer Engagement and Campaigns

Another great way to use this tool is to elicit the participation of the masses to engage in activities that will promote the brand. Like other social media sites, Instagram is a great avenue for contests and campaigns. You can ask your followers to use hashtags that would promote brand recognition. For example, a coffee shop could host a contest for photos that showcase the best places to enjoy a cup of coffee. An energy drink manufacturer, on the other hand, can start a contest for the photo that best represents life and activity. Once the entries are posted, you can then choose the best shots and feature them on your own website.

Instagram was originally created so that users may capture great images, manipulate them to become great photos using built-in filters, syndicate using other social media sites like Facebook and interact with other users through hashtags and comments. The site has evolved into something much more than that and today brands can use it as a highly effective mode of free advertisement and promotion.

The 5 Big Reasons Why Tweets Fail to Go Viral

A harsh reality of the Twitterverse is that at any given time, 70 to 75 percent of tweets fall on deaf ears, or as the case may be, on blind eyes. In the never-ending onslaught of messages that is Twitter, you have to stand above the crowd to get noticed.

There are five major reasons that most Twitter users can’t seem to make a tweet go viral. Learn about them, and better yet, learn to avoid them.

1. No Call to Action

Like a good landing page, your tweet should contain a call to action. Something as simple as “RT”—meaning “retweet this”—is preferable to nothing at all.

There are two elements to the call-to-action concept with regards to retweets: the implied call to action, and the explicit. Your explicit call to action, “RT” in the example above, should be short and to the point. Your implied call to action is the value of the tweet itself. A well-written tweet should sell itself to users, urging them to send the tweet along to their friends.

A tweet containing little more than a link has no chance of going viral. You should strive to make your tweet as unique, compelling, and valuable as possible. While this may be obvious, it is all too easy to forget once you find yourself working with only 140 characters.

Keep in mind that Twitter users are constantly bombarded with tweets, and indeed, retweet requests. Stay ahead of the game by demonstrating to your followers why they should retweet your message. Don’t rely on the explicit call to action.

2. Low Quality Link

A power Twitter user, the type that has the kind of following that you can’t wait to tap into, has no interest in sharing a low quality, spammy, or otherwise irrelevant link with their followers. One of the main laws of Twitter marketing is that you should never link directly to a landing page—not if you want others to spread your tweet around for you. Instead, link to well-written, thought-provoking, and valuable content. The page that you link to can contain a link to your landing page, but be careful not to draw unnecessary attention to it.

These are things that big Twitter users do take the time to look at before deciding whether to do you the favor of a retweet or not. Keep this one question in mind when writing your tweet and deciding what to link to: “How will this benefit my followers?” Then, demonstrate to the big Twitter user that you have their concerns and interests in mind.

3. The Wrong Time of Day

A tweet is a very short-lived entity. Unlike Facebook posts, tweets exist in the moment. If your tweet doesn’t get picked up, that’s it. One of the most important things you can do to help your tweet go viral is to identify your target demographic, and then determine when the largest number of those people will be online. For most niches, this means avoiding posting your best tweets in the middle of the night or late in the evening.

Tweet primetime seems to be from around 9 am to 3 pm Eastern Standard Time. Getting them out earlier in the day also gives them plenty of time to be retweeted before tweet volume winds down in the afternoon. If you find yourself in the evening needing to get a tweet out, you may be better off waiting for morning. It is always a mistake to tweet the same messages to your followers multiple times.

4. No Hash Tag

A hash tag is composed of the “#” sign followed by a word or phrase that represents your tweet, it can be your brand for instance. Before you use a hash tag, you should visit hashtags.org or a similar site and see if anyone else is using the tag that you want to use.

Sites like hashtags.org group tweets by hashtag, creating a saerchable database of related tweets. By creating a body of useful tweets on a single subject with a hashtag, you can instill confidence in your followers. A tweet containing such a hashtag is valuable for both you and the people you hope will retweet for you, and hence has a much greater chance of actually being retweeted.

5. The Tweet is Difficult to Understand

Finally, while Twitter is much more laid back on the surface than other networking sites such as LinkedIn, don’t make the mistake of being overly carefree when it comes to spelling and grammar. Your followers and prospective retweeters will judge you based on both.

Your grammar combined with the elements above all come together to form a conclusion about you and your message in the space of just a few seconds. Try to keep any message that you want retweeted at 110 to 120 characters or less. This way, the person retweeting your message may have the chance to add a few words or a hash tag of their own, or an @Reply.

Always keep in mind that a retweet is usually a “you scratch your back, I’ll scratch yours” proposition. Give your followers incentive to retweet your messages, and they will. Ask yourself, “What’s in it for them?”

Attraction Marketing: A Viable Alternative to Traditional Marketing Methods

Attraction marketing is a relatively new marketing concept. You can use it to draw potential customers, who also happen to be interested in what you sell, to your brand. Combined with the ever-expanding power of the Internet, attraction marketing can be a phenomenally powerful asset.

Traditional Marketing

Traditional marketing strategies such as running radio and television commercials tend to become less effective over time. As customers are bombarded by these non-stop advertisements, they become less sensitive to them.

In fact, while traditional marketing ploys may increase sales over the short term, they can contribute to a phenomenon known as “brand fatigue” over the long term. Brand fatigue refers to the tendency of customers to lose interest in a given brand after being exposed to it for an extended period of time.

Traditional marketing increases brand fatigue and decreases interest by bombarding customers with impersonal, outrageous, occasionally misleading, and often flat-out annoying advertisements. These one-size-fits-all messages must be—but seldom are—exemplary to stand out from the crowd and deliver stellar results. To achieve this, there is a better alternative.

Attraction Marketing

Attraction marketing deviates from the beaten path in that its main goal is to demonstrate to potential clients a brand’s worth by providing a valuable product or service for free. In the Digital world, for instance in business to business, this can take the form of a company or individual giving away valuable insights in the form of a digital book.

To master attraction marketing, you must study your demographic. You must learn what they want, and then demonstrate that you have it. This doesn’t have to mean giving away your entire inventory. The idea is to give them something of value, while leaving something of even more value off the table.

Making this information freely available on a website, and then using sound SEO principles to rank highly in major search engines, means that you won’t have to bombard people with advertising that they likely won’t be receptive to anyway. Your customers will come to you, hungry for the information that you have to offer.

Attraction Marketing and Social Networking

Platforms like Facebook and Twitter are saturated with users who share links to sites with valuable information. When you foster goodwill between your brand and your prospective customers by offering a high-value report, blog, book, or newsletter, you stand a good chance of getting a mention from these users. This highlights the importance of coupling attraction marketing with a strong, active social networking presence. By creating a profile for your company on these sites, you will give fans and satisfied customers a place to direct potential leads to. Don’t forget to leave links to your social networking profiles in your free ebook, report, or newsletter. By doing so, you can create a self-perpetuating cycle in which new customers discover your brand and old customers promote it.

Common Attraction Marketing Mistakes

New attraction marketers often make the mistake of not spending enough time actively participating in communities surrounding their niche. You can overcome this tendency by joining forums that are related in some way to the product that you are selling. The stronger the relationship, the better.

Post insightful answers to questions while letting your forum signature promote your brand. Demonstrate to members of the community that you are a leader first and a business second. A forum signature containing a link to your site accompanied by a good answer can do more for your business over time than paid advertising.

Secondly, you must take care to properly identify what your market wants. If the solution that you offer them is not a valuable proposition, it won’t matter how much of it you are offering for free. A great place to start is at the forums that you have identified. Look for threads that are posed as questions, and watch out for questions that are posed again and again. These indicate potential shortages of supply in the market, that is, information that is desired but not available.

Successful attraction marketing hinges on creating relationships, demonstrating value, and delivering on promises. While you may have to put more work into it than you would for radio ads or Internet banner ads, the potential long-term benefits of an effective attraction marketing campaign can outweigh any short-term benefits seen with these traditional marketing methods.

Google Bounce Rate: Why Your Brand Should Care

The bounce rate of your website is potentially one of the most valuable pieces of information that you can take from website analytics, especially when spending a sizable budget on search engine optimisation (SEO) and pay per click (PPC) marketing.

Overall the website analytics provide vital information in relation to your websites usage, number of visitors to your site, page views, visitor clicks, countries visitors are from, how the visitors got to your page, the list goes on.

The task of studying the website analytics can also provide some confusing reading to most.

While examining the website statistics, you may have noticed a bounce rate (as a percentage of all visits) to pages on a website. Firstly what is a bounce rate and why should you care about this statistic? Secondly how can you reduce the bounce rate and increase time spent on the website?

What is a bounce rate and why should you care?

To answer why you should care about the bounce rate, first we must answer what it is. In simple terms, it is whether users bounce onto your site and off again (without visiting any other pages), spending none or a very little amount of time reading or interacting with your website’s content.

The bounce rate (without visiting any other pages), is difference to the exit rate.  Some seem to use the terms interchangeably, however to clear up any confusion the exit rate refers to users who have previously visited other pages and then leave the website.

So why should you care, does this percentage actually matter? Yes, it matters a great deal (especially in the post penguin era). It signals to Google that the users needs were not met by your website, this matters to your visitors and to your crucial SERP (Search Engine Ranking Position). It signals and provides Google with two vital pieces of information, the ‘relevancy of search query’ and ‘quality of content’.

Relevancy of search query

When you appear in the results for a search term, for instance “Best Nike Football Boots”, if a user clicks through to your site and what they see is an article regarding something unrelated, they simply click their back button.

What does this mean to Google? Well firstly Google presented its search results of which they deemed relevant, a user clicked a link, then clicked back (Google knows they are back), hence the content was not of relevance or interest. The user then clicks more results (below yours) and spends 10 minutes reading a page, before Google detects they are back searching again. If this is repeated multiple times by multiple searchers, which website will start to be deemed more relevant?

Quality of content as time spent on site

If the bounce rate for your page is high or time on page low, it indicates two possibilities. Low quality content or non relevant article to the search query, this being the case ensure that the page is targeting the correct audience for its relevance.

If the bounce rate is high from multiple search queries, it then leaves low quality content as the biggest contender, indicating that the query may be relevant, but the content of the page is not worth reading. This being the case, you are seriously risking the integrity of your online brand, potentially creating negative brand equity in that consumers may associate your website with a waste of their time.

So if your bounce rate is high, it it matters to you from the perspective of consumers, SERP, future visits, ultimately brand equity.

How can I increase my time on site and decrease my bounce rate?

Brands need to ensure that their first impression reels in the user to engage with their content, as high time on site and low bounce rate, will provide increased Google authority and in turn, SERP for terms relating to your niche.

This is because Goggles main purpose (as a search engine) is to provide users with pages that are relevant, if users click your website and consistently spend a significant amount of time browsing they have achieved their goal. The visitor is also indicating that they have found what they are looking for and satisfied with the website. The likelihood of their return to the website also increases.

In order to achieve this, firstly ensure that your website follows the basics (a user friendly design). No matter how good the content and relevance, if the user can’t read or find it then it doesn’t matter. This includes ensuring that the website is both simple and clean, having a clear navigation and the content is immediately obvious to the user while the website layout is also responsive to the device being used.

Once the basics have been satisfied, your content must be relevant and of the highest quality, something of value that your users will want to read it. It must be informative and insightful about a topic, while also ensuring that it is relevant and consistent with your site, brand and other articles. If your site is about Apples ensure that you stick to them (don’t talk about Oranges).

Getting this mix correct, greatly increases the likelihood of user participation in terms of discussion and social mentions. Remember that if you are an authority site in your field, others will want to associate themselves with you,  building authority for themselves.  This results in increased non Google traffic and more users visiting (not bouncing) and reading your pages (increased time on site).

In conclusion, post penguin, content quality is of vital importance to your search engine strategy and to ensure brand consistency, should be at the heart of your brand communication strategy.

Social Syncing – Connecting Your Social Media Efforts on Pinterest

Unless you have been living in a bubble for the last year, chances are good that you have heard about the success of social media superstar site Pinterest. While brands and marketers have flocked to the site in an effort to build brand awareness, many Pinterest users neglect to connect their social media dots. Rather than relying on individual efforts on sites like Twitter, Facebook, and Google+, savvy social marketers are using Pinterest as a way of driving traffic to each of their brand building endeavors. Whether it is the company blog on Tumblr or your corporate videos on YouTube, using Pinterest as a hub for your social media efforts is essential to brand building. By being aware of the strengths of each social media platform, you can pin appropriate content to Pinterest in order to increase engagement.

Facebook Focus – Sharing Stories and Images Works Well

An excellent way to increase engagement on Facebook is to ask your fans to post images of themselves using your product or service. Each picture and accompanying blurb can then be pinned to a fan board on your Pinterest page. Seeing other customers pictured on your Pinterest pages encourages users to join the party and submit their own shots. In no time at all, your Facebook following will likely have grown. Encourage your Facebook fans to be creative and use humor in the images they post on your wall.

Twitter Tips – Best of Tweets Gain Attention

When posting tweets to your Pinterest boards, be selective in the tweets you include. Rather than pinning every single Twitter post to your boards, choose only the most insightful gems. Not only does this encourage your Twitter followers to engage with your company on a truly meaningful level, it gives Pinterest users a deeper look into the personality of your business. The tweets you choose to include on your Pinterest pages shows users whether your company has a sense of humor, whether your company engages in charitable activities, or even whether you divulge special deals to your followers.

Tumblr Temptations – Images Win Hands Down

If your company uses Tumblr to brand build, chances are you already know how well images work on Tumblr. (If you are not using Tumblr, what are you waiting for?) Save long posts of written text for your company website. The best way to build a following on Tumblr is to post plenty of images that offer a glimpse inside your business. From your latest product release to an insider’s view of your corporate lunchroom, for Tumblr users it is all about the pretty pictures. As another highly visual social media site, these images work extremely well on Pinterest. Just be careful not to pin everything from your Tumblr account to your Pinterest account. Leave users wanting more, so that they proceed to your Tumblr account to see what they might have missed. Engaging titles and tempting tidbits in your Pinterest descriptions will further drive viewers to your Tumblr account.

Circle Success on Google+

Encourage users in your Google+ circles to post insightful comments on your Google+ page. As with Twitter, be selective as to which of these interactions you pin to your Pinterest boards. Google+ works well with corporate connections, so pinning strategically can build your business’ reputation as well as that of your chosen Google+ followers.

YouTube Tip – Creative Comments Can Catapult Your Efforts

When pinning company YouTube videos to Pinterest, pay close attention to comments made on your YouTube videos. Pin YouTube clips that help to fortify your brand’s reputation. Each time your firm posts a new video to YouTube, share the link to your social media network and encourage fans to post their insights on your YouTube page. Not only is this viewer engagement seen as a sign of quality by Google, it offers your business yet another way to interact with your user base. A negative comment need not discourage you from posting a particular video to Pinterest. Taking the opportunity to interact with a user in a thoughtful manner only serves to build your brand’s reputation in a positive way.

By paying attention to the strengths of social media websites, your business can make the most of Pinterest by pinning appropriate content from each site. Be sure to identify your Pinterest link clearly on each social media website so that users fully understand their posts could potentially end up on your Pinterest boards. With ongoing effort, you can grow your following on each social media site you participate in while building your Pinterest reputation at the same time. Each social media site offers its own rewards; tying them all together in one spot furthers your business’ reputation as a socially savvy company.

How to Use Social Media Marketing to Increase Customer Loyalty

Many businesses make the mistake of believing social media are tools to win new customers. It’s certainly possible to win new business and new accounts with social media, but the focus of their use should be on building customer loyalty and engagement.

If you carry out some simple analysis in relation to a customer and the business they give you, you may be surprised at what you learn. For most businesses, the cost of acquiring a new customer is far greater than that of retaining an existing one. A term some marketers use is the ‘lifetime value’ of a customer. Their initial order may only be worth a hundred pounds to you, but if you look after them and develop a relationship with them, they could be worth thousands of pounds to you. Social media are the perfect way to build relationships with your customers. They are also great tools to keep competitors at bay.

If a customer trusts you and is happy with your products and services they are likely to stat with you. The only possible exception is the type of customer who is constantly looking for a better deal, and will move to a new supplier for a cheaper price. In the long run, these customers may not be worth the effort or cost of dealing with.

Using social media to communicate with and engage your customers is an efficient and cost effective way to build loyalty. In certain industries, you can establish yourself as an expert by using social media. If you can achieve this, customers won’t even consider looking elsewhere. In other industries, the fast pace of change means you need a constant dialogue with your customers, and the likes of Twitter and Facebook are perfect for this.

The following are three example of different types of businesses and how they might build customer loyalty using social media.

An Insurance Broker.

Using Facebook and a customer email database, the broker could communicate news and updates relevant to customers’ insurances. For example, as winter approaches there are precautions a customer should take to protect their home. A change in the law could mean the customer needs to update their auto insurance. The broker’s Facebook page would become a source of advice and expertise the customer returns to. When it comes to renewal of their policies, the customer is less likely to move away from this broker offering free advice throughout the year.

A Specialist Cycling Shop.

The shop owner could use Twitter to send news about cycling events around the world, such as The Tour De France. In between these messages, the owner could send brief updates on new products of interest to cycling enthusiasts. As well as building customer loyalty, the shop could attract additional sales by this regular customer contact.

A Pizza Restaurant.

Facebook could be used to offer discount coupons to customers. Flyers in the restaurant could entice customers to sign up to the restaurant’s Facebook page to hear about these offers. There are many different ways this could work in practice, but a very simple way would be to communicate a word the customers must say when placing an order. This simple system could be used to attract customers back to the restaurant over and over again.

Using social media for marketing doesn’t have to be complicated. Think about the ideas above and how they might be used to build customer loyalty in your own business.

Improved Revenue From Existing Customers Using Social Media Tools

It costs more to attract new customers than to retain old ones. Customer loyalty is also beneficial for the company because repeat customers have a tendency to spend more and to promote your business to their contacts. It is therefore a good marketing plan to devote a substantial chunk of the company’s resources on ensuring that existing customers remain happy and satisfied. A happy customer tends to spend more. Fortunately, there are various social media tools available to make this task easier and more cost-efficient.

First, it is essential to provide customer service assistance through various social media channels. Facebook, Twitter and other similar services are accessible venues for airing out concerns and raising questions about the company’s products and services. Responding through these channels make interaction more convenient for the customers, and it also provides you the opportunity to make your presence known online. Good customer service always translates to customer satisfaction and higher revenue.

Social media tools also add value to the customer experience. Engaging them in constant dialogue fosters and promotes a more personal relationship with them. An open line of communication empowers them to provide positive feedback or even suggestions on how to make your company stronger and better. Customers are more comfortable with spending money on companies that they feel comfortable with.

Here are other great suggestions on how to boost revenue from existing clients using social media connectivity:

Have Them Spend More

Providing your social media followers and subscribers with exclusive promotional deals will help make them spend more. For instance, you can issue vouchers that will give a 10% discount for an accumulated one-time purchase of £100. This tactic encourages the customers to spend a total of £100 instead of the usual amount that they spend on your products or services.

Incentives for Frequent Purchases

Another method of encouraging repeat purchases is by offering freebies or incentives to followers who make frequent purchases. For example, you can give a 20% discount on the fourth purchase of the same product. You can also allow customers to accumulate points from every purchase and use these points to redeem interesting prizes. Customers love a good deal and are often willing to spend more in order to save more.

Introduce Other Products

Social media tools are great avenues for introducing other products and services to existing customers. All it takes is a simple photo or an interesting link. Without resorting to too much spam, you can use your tools to highlight certain services that would appeal to your client base. Start with products or services that complement the usual items that they purchase. The posts need to be relevant to the readers and should provide benefits that would interest them.

The Customer is at the Core

In any social media promotion that you will engage in, you must always remember that the customer should be the primary focus. Posts and promotions should always have the best interest of the customer at heart. They should always find value in what you are asking them to read or they will lose interest and simply move on. Resist the temptation of giving too much information about your company or the product you are selling. It is your responsibility to find a good balance between showing them what you want them to see and keeping them interested.

Businesses thrive because of the support of satisfied customers who keep coming back for more. Owners should learn to appreciate these repeat customers and give them more reasons to continue their patronage. Giving exclusive privileges through social media channels is a good way of making them feel valued.

Quick Tips: Creating And Managing Your Online Reputation

Contrary to popular belief, being able to take control of your online reputation is much easier that you might have previously expected. By following the simple tips provided in this article you can easily create a consistent brand message and online reputation.

Follow these 5 simple steps to staking your online reputation claim:

Step 1: Find Out Where You Stand Today

Before jumping in with both feet, you need to be sure of your current online reputation situation. Take an honest assessment of where you are at. You may have serious damage that you need to repair, or you may not have any reputation at all. Either way, you will need to find out where you are before you can begin to build on your reputation.

Conduct several searches for the various names that you might use. Search for your business name, your personal name or any other names that might be associated with your brand. You will want to focus on the first 2 or 3 pages of Google when conducting these searches. Most people who search online never look beyond the third page, so you won’t need to worry yourself about any results past that.

Compile the results of this search into some sort of spreadsheet or other tracking device. You will want to refer back to this information as you begin repairing, restoring or working on your online brand message.

Step 2: Decide What To Change

Take the time to look over the information that you have just gathered. Identify any of the negative results and mark those your highest priority. Second to that, mark those incidents of positive feedback as potential promotional material. One of the easiest ways to build a solid brand message is to simply promote the good information that is being shared about you by other people.

Step 3: Find Out Where You Shine

Of the results that you found, what sites were providing the most information? For example, of the sites that ranked the highest, were they social media sites or were they sites found within the blogosphere? Are you getting a lot of attention on Youtube?

Find out where the majority of the information about you is being shared. You will want to focus your own efforts in these areas.

Step 4: Strategise

Failing to plan is planning to fail. Be sure that you take the time to craft a strategy that works with the information that you have gathered thus far. If you have received negative reviews within the social network Facebook, then spending too much time on Youtube would be a strategy to avoid.

Build your strategy based around your areas of need. You might need to create more blog posts, press releases, videos or articles for directories. Whatever it is that you need to do, plan it out first.

Step 5: Execution

Planning is nice, but execution is everything. By now you should have a solid plan in place to take control of your brand message. If you feel that executing your plan is something that you are unable to do, then it is time to call in the hired guns. A reputation management company will help you to create content, promote it via the various search engines and help take control of your online brand messaging.

Taking control of your online reputation is a critical part of doing business in the 21st century. By following the 5 simple steps outlined in this article, you will be well on your way to taking charge of your reputation and building a lasting, professional image.

Top Tips to a More Successful Blog

The success of your blog is determined by the number of visits that it receives from your target audience. Your content needs to appeal to their interests, and they should know where to find you in the first place. Without your readers, you will end up wasting the information that you are posting. Being at the top takes a lot of hard work and creativity, and you should know how to maximise the tools that are available at your disposal.

Here are some tips on how to attract more readers and increase your website traffic:

1. Know Your Audience

You must have a comprehensive understanding of your target audience. Learn about the things that they desire and the type of information that they want to know about. Using surveys is a good way of gathering information about your target market. You can create an online questionnaire and ask for feedback. You can also consolidate comments from previous customers and readers and assess the types of posts that they are more inclined to comment on. Knowing what your readers want will make it so much easier for you to decide what kind of content should be posted on your site.

2. Use Social Media Tools

You need to utilise social media tools to reach a wider audience no matter how good your content may be. Having great content does not automatically gain you a wide readership or audience. Fans need to be able to share your content with their own followers and subscribers using social media plug-ins and share buttons. Most of the major social media tools including Twitter, Facebook and Google+ provide options for sharing.  All you need to do is to make these buttons available and visible on your web page.

3. Capitalise on Hot Topics

Once you have identified the general topics that interest your readers the most, you need to create multiple content revolving around these hot topics. Find different angles or points of discussion that pertain to the same basic concept or idea. If your audience is interested in planting corn, for example, then you can write different articles on how to plant corn, the challenges faced by corn farmers, the biggest misconceptions about corn farming, suggestions on how to maximise corn harvest, and earning from corn farming. The key is writing multiple articles on the same topic without being repetitive.

4. Harness the Power of Emails

It is a known fact that most readers who visit your site will no longer come back for a second glance. There is a big possibility of them losing the original link that they clicked on or simply forgetting about the name of your website. It will be your responsibility to attract these readers to be returning customers. Having them sign up or subscribe to your page using their email address is a great way of encouraging them to come back to your site.  Once they sign up, you will be able to email them links to your latest blog posts on a regular basis.

5. Guest Blogging

Take a look at the most popular blogs in your industry and you will notice that there are multiple writers providing content. There are a lot of advantages to having guest bloggers write for your website. First, it provides variety and fresh ideas for your site. You will also have other people promoting your website as they promote the content that they provide to you. You will also forge strong alliances and friendships with other bloggers and authors in the industry. Lastly, you do not have to provide articles and content all by yourself.

Applying these tips to your blog will improve the chances of increasing and maintaining a healthy traffic of loyal readers. Building your presence online using social media tools and tactics is a great way of boosting your business and gaining more customers.