Posts Tagged ‘Facebook’

Social Media Concerns: How to Manage Dissatisfied Customers

The essence of social media is providing an avenue to connect with customers online. As a business owner, you will have the opportunity to present the features and benefits of the products that you are offering.

Your readers, in turn, will have the chance to review, purchase, or complain. At some point, you will experience a dissatisfied online customer who will complain about bad service or a broken promise.

It is your job to take this opportunity to convert an irate client to a satisfied and returning customer.

Here are some tips to consider:

Step One: Be Aware

You cannot address an issue that you do not know about. Listen to the concerns of your customers by allowing them to leave comments on your website. Keep watch of the activity on your Facebook page. Make sure to keep a regular check on Twitter hash tags or replies related to your business. Read forums and review sites that cater to the nature of your business. Knowing about the negative comments and feedback about your products and services in the soonest possible time will help avert a potentially disastrous outcome.

Step Two: Respond Immediately

Immediate action is required when dealing with customer complaints. The longer you take to make a statement, the harder it becomes to resolve the situation. On occasion, you will need intensive research and background checks before you can provide an acceptable explanation. In such situations, you can simply leave a message explaining the actions you need to take and a turn around time for a response.

Some offensive comments are not worth the response. If the criticism is made out of spite or bigotry, then it may be best to simply delete the post. Your other customers will ignore rude or discriminatory remarks especially if made without basis. Instead, you should focus on working on action items that are within your control.

Step Three: Connect With Your Customer

Avoid canned or scripted responses. Speak like an actual person and try to relate with how your customers must be feeling. Giving them a copy of your terms and conditions will only aggravate the situation. Acknowledge their concern and let them know that you understand what they are going through. Empathise with them and let them know that you will feel the same way if the situation happened to you. Reassure them and tell them that you will do everything in your power to resolve the situation.

Step Four: Make Things Right

A sincere apology may help appease an irate customer, but fixing the problem is the only way to win them over. Offer to make things right for the customer. Replace the broken product or give a refund for lost deliveries. You can also opt to provide discounts or freebies for future purchases. People make mistakes, but what is important is how we correct those errors.

Step Five: Do Not Get Emotional

As the business owner, you need to be the voice of reason. Customers are expected to complain, but business owners who get into an argument with their clients are seen in a bad light. Even if you know you are right, you need to be patient enough to clearly explain the logistics to the customer. Getting into a fight with them will not resolve the situation.

Step Six: Get Their Involvement

A negative comment is a great opportunity for learning and improvement. If a customer complains about a certain feature, ask him what changes need to be made to improve the product. Make them feel that their input is valuable. If you consider their suggestions, make sure to involve them during product testing or the product launch.

Step Seven: Make Sure the Discussion is Visible

It is tempting to keep the conversation offline, but providing solutions in plain sight will let the world know that you are serious about providing excellent service. You also make other people aware that you are constantly working on improving your products. If you provide a clear solution for a specific issue, there will be no need for other customers to send in similar complaints.

Unhappy customers will always be a part of your business. There will always be something to complain about. Dissatisfied customers tend to spread the word around so it is essential to change their mind about your company. Use the negative feedback to your advantage and turn a bad situation into a learning opportunity.

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How Do Universities Use Social Media?

Social media is often criticised as being a source of distraction in an educational environment. Networking sites such as Facebook and Twitter keep students from paying attention in lectures or engaging in productive seminar activities. These sites are often used to communicate with friends and are rarely associated with learning. Innovative educational institutions however, have begun to appreciate the value that social media can bring to education. These sites, after all, are the best channels to reach out to students and grab their immediate attention. Realistically, a Facebook post would have a bigger chance of being read, compared to words written on internal intranets; students respond better to methodologies that are more relevant to modern life.

Here are some ways through which social media can be used by universities:

Social Media as a Tool for Lectures

Believe it or not, social media is a great way for lectures to improve on their discipline. It is an excellent way to research trends and topics that can be used for lecture plans and seminar activities. Social media sites are overflowing with fresh ideas and trends that can easily be used and applied to lectures and discussions, for example in a marketing lecture it would be appropriate to have the latest marketing practice to back-up theory. The Internet also has a wealth of information in the form of educational blogs and websites. Teachers can also use these sites to connect with colleagues from other locations.

Social media is incredibly effective, in terms of reaching out to students. Teachers can use sites like Twitter to send out blasts about topics and activities that will be discussed in future sessions. Course assignments, unit outlines and assessments can also be made available online. Lecturers can even post information, trivia, or snippets that are related to the courses they are teaching. All it takes is the creation of an account that students can follow or subscribe to.

Some universities have already gone as far as creating their own social media platforms. These platforms allow teachers to upload assignments, lecture materials, and learning paraphernalia with ease and sophistication. They can also freely communicate with their students to update them on topics that have not been covered during class. Customised learning sites are also highly preferable because of the level of security that they offer the students. Filters for unacceptable words and language can be set up, and access to mature sites may be blocked. These sites can even be set up in such a way that teachers and students can access their files anywhere online connectivity is available.

Social Media Benefits for Parents

Social media can be an effective tool to reach out and communicate with parents. Universities in the United States often sponsor extra-curricular events and activities that promote student development. Posting these events online is a great way of informing and inviting parents to provide support and encouragement. Sites like Twitter and Facebook may be used as “broadcast accounts” to disseminate information. These sites are easy to maintain, easy to use, and free of charge.

Parent feedback is also a critical aspect of education. Parents need an avenue wherein they can express their opinions regarding certain policies or decisions. It can also be great to hear constructive criticism or recognition for outstanding activities and events. Not all parents may have the time to write formally and it is often more convenient for them to express their sentiments via transparent, online posts.

Student Participation via Social Media

Students are more receptive with teaching approaches that involve technology or mobile devices. They are more interested in using learning tools that come in the form of mobile phone applications or games. Universities can capitalise on this type of technology by using social media tools.

The Facebook Groups service is an example of an online tool that can be used for education. Professors can serve as administrators for the page and require their students to join as members. Here they can communicate and assign tasks, exchange files, participate in polls, or watch educational videos. Notification settings can be made in such a way that members are made aware every time a new post is made. An added incentive for the students would be the fact that they will have access to their colleagues’ Facebook accounts, obviously if their privacy settings allow and once they are approved as friends. Pinterest is also gaining ground in terms of popularity. With this service, students get to share web links or photos that are relevant to certain topics and subjects.

Social media can aid long distance learning. With simple uploads and profile modifications, learners from across the globe will have access to reading materials and videos without being physically present in school. This is perfect for students who are revising at home, or for external individuals to the universities looking for high quality learning materials. The iTunes University application, for example, provides a wide range of lectures and online courses from some of the best universities in the world. Communication between schools located in different parts of the world is also made easier through social media, for instance Universities that have a main campus and a location in London. International students also have an easier time keeping in touch with friends and family, while still gaining the full learning experience from their University.

Conclusion

Social media tools are easy to incorporate into existing curricula because most of the students already have existing online accounts. It does not take long for students and faculty members to learn how to use services and requires few resources and little training time when compared to other communication media. Some educational institutions may continue to resist this kind of development because of the possibility of abuse. However, this concern can easily be addressed by providing students and faculty members a strict list of guidelines that they need to follow at all times.

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Social Blogging – How to Make Blog Posts More Social?

September 3, 2012 |  by  |  Social Media Management  |  No Comments

Blogging is an excellent form of self-expression. The writer is able to impart his thoughts, opinions and knowledge, using a media form that is accessible to millions of potential readers. This scenario, however, is limited by the fact that a blogger’s reach, only goes as far as the number of people who wittingly or unwittingly discover the blog. A well-written article can be lost into the Internet oblivion, if nobody knows that it exists.

Do not fear however, this is where social media comes in. Sites such as Facebook, Twitter and Google+ complement blogging, by serving as indispensable platforms for article distribution and advertisement. Bloggers need to play the social game if they wish to be heard. The more they interact with readers, the bigger the probability of getting more hits and page views.

Here are some tips on how a blog can become more social and visible:

Buttons for Social Sharing

Satisfied readers or online guests, who stumble across an interesting read often wish to share their discovery to their friends and contacts. They would want to let someone who could benefit from the article or someone who has experienced a similar situation read what has been written. They will not however  in the majority of cases, spend the time copying or typing a page URL in order to send it through email or SMS, which involves too much time and effort for most. Social Sharing Buttons are a great solution to this predicament as within a few simple clicks, your page will potentially be shared to an exponential amount of new viewers.

Shareaholic is one such social sharing service. It has over 1.5 million users and is a familiar tool found in a lot of active websites. Aside from the more popular social networking sites, you will have the option to select from over 100 other sites and services. The icons can be customised to become animated and do not take up a lot of space so they load relatively fast. There is also an option to show the number of shares on each network. One of the best features of this service is the fact that they provide analytics, users will get an idea as to which pages content is socially the most popular. They will also know which channels are used for sharing and distribution.

Maximising Twitter

Twitter is a great way of letting people know about your blog and your new articles. Once you gain a substantial following, it can then just be a case of regularly posting updates to reach out to your readers. Many bloggers are not aware that Twitter has an “Embedded Tweet” feature that allows them to incorporate and display any tweet into a blog entry.

Here are the steps on how to properly embed tweets:

  1. At the bottom the Tweet permalink page, click on “Embed this Tweet.”
  2. Once the pop-up box comes up, simply choose between HTML, Link or Shortcode.
  3. Copy and paste the code into your blog.

Once the embedded tweet is displayed, viewers can see your message, follow you, reply to your tweet, or even retweet the entire post. Once again, this service makes it so much easier for readers to share a post that they find really interesting or informational.

The “Tweet This” feature is yet another function that will capitalise on reader engagement.

This feature literally grabs a visitor’s attention and pushes them to take action, it works best when you give your readers encouragement, for instance “ready to tweet”. The actual pre-defined tweet text needs to be something that a user would want to post on their feed, something that they think will take people’s interest. They simply need to click on the “Tweet This” link, and their followers will have access to the tweet, which conveniently has a link to your blog post. The Click to Tweet site is a free service that you can use to create a Tweet This link.

Social Commenting

Social commenting is also a great way of interacting with your readers. This gives readers an opportunity to potentially make praise of blog posts, or provide constructive feedback on things that you can improve on. Readers will be able to share their own opinions on the topic and bloggers even use the comment section to get inspiration for future articles or publications. Commenting services such as Facebook Comments Box and Disqus have even made it possible not to limit commenting and interactions within the blog.

Facebook has released the Comments Box, a plugin that allows users to comment on your site using their own Facebook accounts. The great thing about this service is the fact that users have the option to “Post to Facebook.” This means that your link will be posted to their timeline and will appear on their friends’ News Feeds. Their friends in turn can like your page, and even participate in the discussion by adding their own comments to the box.

Disqus, on the other hand, is another commenting platform that allows users to share any discussion thread or comment to their own social networking sites. Users are also given the option to use @mentions or social tagging, which effectively brings in other users to the discussion. To make things more interesting, Disqus also provides a voting system that highlights the best content and votes down the bad ones.

Conclusion

To summarise, a blog post is only as great as the number of readers that it can potentially reach. Customising your site to include social media tools is an excellent way to allow your readers to share what they like and to gain more readership and following. All bloggers need great content and an exceptional social media strategy in order to succeed.

Using Instagram to Promote Your Brand

Instagram is a photo sharing application for iOS and Android devices.

In recent months, it has been catapulted to success not only because of the ease and convenience that it offers to photo-loving individuals, but also because the social media giant Facebook purchased it for 23 million shares (originally worth $1,000,000,000, now said to be $753,000,000). It has more than 80 million users making it one of the fastest growing social networking sites in the world. The sheer volume of Instagram fanatics should be enough indication that this social media site has the potential to be a gold mine for brands and companies that wish to engage in free advertisement and promotion.

Here are some suggestions on how an organisation can use Instagram to improve brand recognition and boost revenue:

1. Introduction of Products and Services

As a photo app, Instagram is a great tool that can be used to showcase your company’s products and services. A picture paints a thousand words and a great photo of your company’s newest product can spark the interest of potential buyers. The service can also be used to display print ads that would cost a small fortune, if published in magazines or billboards. If you have 100,000 followers, then each post made is tantamount to a free reminder to consumers, to support your brand.

To gain more followers, you need to be very selective with the photos that you upload. Choose photos that provide value to your customers and use shots that will spark interest in your brand and company. Maintain a high standard of quality, upload only the best shots. You can also check out what other popular users are uploading to get inspiration and ideas on what you should post.

Bear in mind that too many photos about the same product can cause people to become less interested in your site, resulting in brand and product fatigue.

2. Reach a Wider Audience with the Hashtag

Posting photos may be an excellent marketing strategy, but its reach is limited by the number of users following your account. Even the biggest brands only have about 500,000 followers, which is a small chunk of the total Instagram population. The hashtag (#) is a great tool that will allow you to expand your reach even to people who are not following you. By adding hashtags to specific keywords, your photo will become searchable and available to 80 million users worldwide. You will potentially get additional views from users who are not yet familiar with your brand and who may be interested in purchasing your products.

Using popular hashtags can help you ride the wave of current online trends. People who are searching about specific trends will likely come across your photos. However, don’t get carried away, make sure that you only use tags that are relevant to what you are posting.

3. Search for Potential Customers or Influential Users

The search function of Instagram can also be used to reach out to potential customers or users with an influential following. Search using specific keywords, resulting in photos that match your exact needs. For instance, you can try searching for photos with the hashtag “#cuisine” or “#michelinstar” if you are a restaurant. You can then leave comments on relevant photos to persuade consumers (and their followers) to try out your restaurant.

You can also increase fan numbers by following and complimenting other Instagram users. Make sure to be selective in who you follow, and avoid accounts that could adversely affect your reputation. Be discreet and avoid making it too obvious that you are out to make a rapid increase in following.

4. Promotion of Events and Activities

Instagram is also a great way of engaging people to participate in events and activities. A product launch, for instance, can be made even bigger when guests are encouraged to take “behind the scenes” photos to supplement the official photographs and video streams. The event will not only reach a wider audience, but it will also be personalised and give different perspectives.

Having a photo wall with your logo on, is also a great way of ensuring that your brand will find its way to online photo albums, profile pictures, or social networking posts.

Geotagging your photos is also a good way to promote your event or shop. Consumers browsing through your photos may be interested to know where to find your shop or office. Having the location readily available saves them the trouble of having to search online.

Instagram also displays photos taken from the same location and will show potential customers how much fun existing customers are having with your brand.

5. Customer Engagement and Campaigns

Another great way to use this tool is to elicit the participation of the masses to engage in activities that will promote the brand. Like other social media sites, Instagram is a great avenue for contests and campaigns. You can ask your followers to use hashtags that would promote brand recognition. For example, a coffee shop could host a contest for photos that showcase the best places to enjoy a cup of coffee. An energy drink manufacturer, on the other hand, can start a contest for the photo that best represents life and activity. Once the entries are posted, you can then choose the best shots and feature them on your own website.

Instagram was originally created so that users may capture great images, manipulate them to become great photos using built-in filters, syndicate using other social media sites like Facebook and interact with other users through hashtags and comments. The site has evolved into something much more than that and today brands can use it as a highly effective mode of free advertisement and promotion.

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Attraction Marketing: A Viable Alternative to Traditional Marketing Methods

Attraction marketing is a relatively new marketing concept. You can use it to draw potential customers, who also happen to be interested in what you sell, to your brand. Combined with the ever-expanding power of the Internet, attraction marketing can be a phenomenally powerful asset.

Traditional Marketing

Traditional marketing strategies such as running radio and television commercials tend to become less effective over time. As customers are bombarded by these non-stop advertisements, they become less sensitive to them.

In fact, while traditional marketing ploys may increase sales over the short term, they can contribute to a phenomenon known as “brand fatigue” over the long term. Brand fatigue refers to the tendency of customers to lose interest in a given brand after being exposed to it for an extended period of time.

Traditional marketing increases brand fatigue and decreases interest by bombarding customers with impersonal, outrageous, occasionally misleading, and often flat-out annoying advertisements. These one-size-fits-all messages must be—but seldom are—exemplary to stand out from the crowd and deliver stellar results. To achieve this, there is a better alternative.

Attraction Marketing

Attraction marketing deviates from the beaten path in that its main goal is to demonstrate to potential clients a brand’s worth by providing a valuable product or service for free. In the Digital world, for instance in business to business, this can take the form of a company or individual giving away valuable insights in the form of a digital book.

To master attraction marketing, you must study your demographic. You must learn what they want, and then demonstrate that you have it. This doesn’t have to mean giving away your entire inventory. The idea is to give them something of value, while leaving something of even more value off the table.

Making this information freely available on a website, and then using sound SEO principles to rank highly in major search engines, means that you won’t have to bombard people with advertising that they likely won’t be receptive to anyway. Your customers will come to you, hungry for the information that you have to offer.

Attraction Marketing and Social Networking

Platforms like Facebook and Twitter are saturated with users who share links to sites with valuable information. When you foster goodwill between your brand and your prospective customers by offering a high-value report, blog, book, or newsletter, you stand a good chance of getting a mention from these users. This highlights the importance of coupling attraction marketing with a strong, active social networking presence. By creating a profile for your company on these sites, you will give fans and satisfied customers a place to direct potential leads to. Don’t forget to leave links to your social networking profiles in your free ebook, report, or newsletter. By doing so, you can create a self-perpetuating cycle in which new customers discover your brand and old customers promote it.

Common Attraction Marketing Mistakes

New attraction marketers often make the mistake of not spending enough time actively participating in communities surrounding their niche. You can overcome this tendency by joining forums that are related in some way to the product that you are selling. The stronger the relationship, the better.

Post insightful answers to questions while letting your forum signature promote your brand. Demonstrate to members of the community that you are a leader first and a business second. A forum signature containing a link to your site accompanied by a good answer can do more for your business over time than paid advertising.

Secondly, you must take care to properly identify what your market wants. If the solution that you offer them is not a valuable proposition, it won’t matter how much of it you are offering for free. A great place to start is at the forums that you have identified. Look for threads that are posed as questions, and watch out for questions that are posed again and again. These indicate potential shortages of supply in the market, that is, information that is desired but not available.

Successful attraction marketing hinges on creating relationships, demonstrating value, and delivering on promises. While you may have to put more work into it than you would for radio ads or Internet banner ads, the potential long-term benefits of an effective attraction marketing campaign can outweigh any short-term benefits seen with these traditional marketing methods.

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Social Syncing – Connecting Your Social Media Efforts on Pinterest

Unless you have been living in a bubble for the last year, chances are good that you have heard about the success of social media superstar site Pinterest. While brands and marketers have flocked to the site in an effort to build brand awareness, many Pinterest users neglect to connect their social media dots. Rather than relying on individual efforts on sites like Twitter, Facebook, and Google+, savvy social marketers are using Pinterest as a way of driving traffic to each of their brand building endeavors. Whether it is the company blog on Tumblr or your corporate videos on YouTube, using Pinterest as a hub for your social media efforts is essential to brand building. By being aware of the strengths of each social media platform, you can pin appropriate content to Pinterest in order to increase engagement.

Facebook Focus – Sharing Stories and Images Works Well

An excellent way to increase engagement on Facebook is to ask your fans to post images of themselves using your product or service. Each picture and accompanying blurb can then be pinned to a fan board on your Pinterest page. Seeing other customers pictured on your Pinterest pages encourages users to join the party and submit their own shots. In no time at all, your Facebook following will likely have grown. Encourage your Facebook fans to be creative and use humor in the images they post on your wall.

Twitter Tips – Best of Tweets Gain Attention

When posting tweets to your Pinterest boards, be selective in the tweets you include. Rather than pinning every single Twitter post to your boards, choose only the most insightful gems. Not only does this encourage your Twitter followers to engage with your company on a truly meaningful level, it gives Pinterest users a deeper look into the personality of your business. The tweets you choose to include on your Pinterest pages shows users whether your company has a sense of humor, whether your company engages in charitable activities, or even whether you divulge special deals to your followers.

Tumblr Temptations – Images Win Hands Down

If your company uses Tumblr to brand build, chances are you already know how well images work on Tumblr. (If you are not using Tumblr, what are you waiting for?) Save long posts of written text for your company website. The best way to build a following on Tumblr is to post plenty of images that offer a glimpse inside your business. From your latest product release to an insider’s view of your corporate lunchroom, for Tumblr users it is all about the pretty pictures. As another highly visual social media site, these images work extremely well on Pinterest. Just be careful not to pin everything from your Tumblr account to your Pinterest account. Leave users wanting more, so that they proceed to your Tumblr account to see what they might have missed. Engaging titles and tempting tidbits in your Pinterest descriptions will further drive viewers to your Tumblr account.

Circle Success on Google+

Encourage users in your Google+ circles to post insightful comments on your Google+ page. As with Twitter, be selective as to which of these interactions you pin to your Pinterest boards. Google+ works well with corporate connections, so pinning strategically can build your business’ reputation as well as that of your chosen Google+ followers.

YouTube Tip – Creative Comments Can Catapult Your Efforts

When pinning company YouTube videos to Pinterest, pay close attention to comments made on your YouTube videos. Pin YouTube clips that help to fortify your brand’s reputation. Each time your firm posts a new video to YouTube, share the link to your social media network and encourage fans to post their insights on your YouTube page. Not only is this viewer engagement seen as a sign of quality by Google, it offers your business yet another way to interact with your user base. A negative comment need not discourage you from posting a particular video to Pinterest. Taking the opportunity to interact with a user in a thoughtful manner only serves to build your brand’s reputation in a positive way.

By paying attention to the strengths of social media websites, your business can make the most of Pinterest by pinning appropriate content from each site. Be sure to identify your Pinterest link clearly on each social media website so that users fully understand their posts could potentially end up on your Pinterest boards. With ongoing effort, you can grow your following on each social media site you participate in while building your Pinterest reputation at the same time. Each social media site offers its own rewards; tying them all together in one spot furthers your business’ reputation as a socially savvy company.

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How to Use Social Media Marketing to Increase Customer Loyalty

Many businesses make the mistake of believing social media are tools to win new customers. It’s certainly possible to win new business and new accounts with social media, but the focus of their use should be on building customer loyalty and engagement.

If you carry out some simple analysis in relation to a customer and the business they give you, you may be surprised at what you learn. For most businesses, the cost of acquiring a new customer is far greater than that of retaining an existing one. A term some marketers use is the ‘lifetime value’ of a customer. Their initial order may only be worth a hundred pounds to you, but if you look after them and develop a relationship with them, they could be worth thousands of pounds to you. Social media are the perfect way to build relationships with your customers. They are also great tools to keep competitors at bay.

If a customer trusts you and is happy with your products and services they are likely to stat with you. The only possible exception is the type of customer who is constantly looking for a better deal, and will move to a new supplier for a cheaper price. In the long run, these customers may not be worth the effort or cost of dealing with.

Using social media to communicate with and engage your customers is an efficient and cost effective way to build loyalty. In certain industries, you can establish yourself as an expert by using social media. If you can achieve this, customers won’t even consider looking elsewhere. In other industries, the fast pace of change means you need a constant dialogue with your customers, and the likes of Twitter and Facebook are perfect for this.

The following are three example of different types of businesses and how they might build customer loyalty using social media.

An Insurance Broker.

Using Facebook and a customer email database, the broker could communicate news and updates relevant to customers’ insurances. For example, as winter approaches there are precautions a customer should take to protect their home. A change in the law could mean the customer needs to update their auto insurance. The broker’s Facebook page would become a source of advice and expertise the customer returns to. When it comes to renewal of their policies, the customer is less likely to move away from this broker offering free advice throughout the year.

A Specialist Cycling Shop.

The shop owner could use Twitter to send news about cycling events around the world, such as The Tour De France. In between these messages, the owner could send brief updates on new products of interest to cycling enthusiasts. As well as building customer loyalty, the shop could attract additional sales by this regular customer contact.

A Pizza Restaurant.

Facebook could be used to offer discount coupons to customers. Flyers in the restaurant could entice customers to sign up to the restaurant’s Facebook page to hear about these offers. There are many different ways this could work in practice, but a very simple way would be to communicate a word the customers must say when placing an order. This simple system could be used to attract customers back to the restaurant over and over again.

Using social media for marketing doesn’t have to be complicated. Think about the ideas above and how they might be used to build customer loyalty in your own business.

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Improved Revenue From Existing Customers Using Social Media Tools

It costs more to attract new customers than to retain old ones. Customer loyalty is also beneficial for the company because repeat customers have a tendency to spend more and to promote your business to their contacts. It is therefore a good marketing plan to devote a substantial chunk of the company’s resources on ensuring that existing customers remain happy and satisfied. A happy customer tends to spend more. Fortunately, there are various social media tools available to make this task easier and more cost-efficient.

First, it is essential to provide customer service assistance through various social media channels. Facebook, Twitter and other similar services are accessible venues for airing out concerns and raising questions about the company’s products and services. Responding through these channels make interaction more convenient for the customers, and it also provides you the opportunity to make your presence known online. Good customer service always translates to customer satisfaction and higher revenue.

Social media tools also add value to the customer experience. Engaging them in constant dialogue fosters and promotes a more personal relationship with them. An open line of communication empowers them to provide positive feedback or even suggestions on how to make your company stronger and better. Customers are more comfortable with spending money on companies that they feel comfortable with.

Here are other great suggestions on how to boost revenue from existing clients using social media connectivity:

Have Them Spend More

Providing your social media followers and subscribers with exclusive promotional deals will help make them spend more. For instance, you can issue vouchers that will give a 10% discount for an accumulated one-time purchase of £100. This tactic encourages the customers to spend a total of £100 instead of the usual amount that they spend on your products or services.

Incentives for Frequent Purchases

Another method of encouraging repeat purchases is by offering freebies or incentives to followers who make frequent purchases. For example, you can give a 20% discount on the fourth purchase of the same product. You can also allow customers to accumulate points from every purchase and use these points to redeem interesting prizes. Customers love a good deal and are often willing to spend more in order to save more.

Introduce Other Products

Social media tools are great avenues for introducing other products and services to existing customers. All it takes is a simple photo or an interesting link. Without resorting to too much spam, you can use your tools to highlight certain services that would appeal to your client base. Start with products or services that complement the usual items that they purchase. The posts need to be relevant to the readers and should provide benefits that would interest them.

The Customer is at the Core

In any social media promotion that you will engage in, you must always remember that the customer should be the primary focus. Posts and promotions should always have the best interest of the customer at heart. They should always find value in what you are asking them to read or they will lose interest and simply move on. Resist the temptation of giving too much information about your company or the product you are selling. It is your responsibility to find a good balance between showing them what you want them to see and keeping them interested.

Businesses thrive because of the support of satisfied customers who keep coming back for more. Owners should learn to appreciate these repeat customers and give them more reasons to continue their patronage. Giving exclusive privileges through social media channels is a good way of making them feel valued.

Top Tips to a More Successful Blog

The success of your blog is determined by the number of visits that it receives from your target audience. Your content needs to appeal to their interests, and they should know where to find you in the first place. Without your readers, you will end up wasting the information that you are posting. Being at the top takes a lot of hard work and creativity, and you should know how to maximise the tools that are available at your disposal.

Here are some tips on how to attract more readers and increase your website traffic:

1. Know Your Audience

You must have a comprehensive understanding of your target audience. Learn about the things that they desire and the type of information that they want to know about. Using surveys is a good way of gathering information about your target market. You can create an online questionnaire and ask for feedback. You can also consolidate comments from previous customers and readers and assess the types of posts that they are more inclined to comment on. Knowing what your readers want will make it so much easier for you to decide what kind of content should be posted on your site.

2. Use Social Media Tools

You need to utilise social media tools to reach a wider audience no matter how good your content may be. Having great content does not automatically gain you a wide readership or audience. Fans need to be able to share your content with their own followers and subscribers using social media plug-ins and share buttons. Most of the major social media tools including Twitter, Facebook and Google+ provide options for sharing.  All you need to do is to make these buttons available and visible on your web page.

3. Capitalise on Hot Topics

Once you have identified the general topics that interest your readers the most, you need to create multiple content revolving around these hot topics. Find different angles or points of discussion that pertain to the same basic concept or idea. If your audience is interested in planting corn, for example, then you can write different articles on how to plant corn, the challenges faced by corn farmers, the biggest misconceptions about corn farming, suggestions on how to maximise corn harvest, and earning from corn farming. The key is writing multiple articles on the same topic without being repetitive.

4. Harness the Power of Emails

It is a known fact that most readers who visit your site will no longer come back for a second glance. There is a big possibility of them losing the original link that they clicked on or simply forgetting about the name of your website. It will be your responsibility to attract these readers to be returning customers. Having them sign up or subscribe to your page using their email address is a great way of encouraging them to come back to your site.  Once they sign up, you will be able to email them links to your latest blog posts on a regular basis.

5. Guest Blogging

Take a look at the most popular blogs in your industry and you will notice that there are multiple writers providing content. There are a lot of advantages to having guest bloggers write for your website. First, it provides variety and fresh ideas for your site. You will also have other people promoting your website as they promote the content that they provide to you. You will also forge strong alliances and friendships with other bloggers and authors in the industry. Lastly, you do not have to provide articles and content all by yourself.

Applying these tips to your blog will improve the chances of increasing and maintaining a healthy traffic of loyal readers. Building your presence online using social media tools and tactics is a great way of boosting your business and gaining more customers.

How to Create Your Personal Online Brand

If you have a blog, a Facebook profile, a Twitter account or online presence of any kind, you are a brand, whether you like it or not. No matter what your field of choice, you need to leverage the internet to build your personal brand if you want to get noticed in this fast paced world of up to the minute updates and blogs. If you don’t have the first clue about how to build it so they will come, use these five tips to help guide you on your way.

What do you want your brand to say?


You are unique, just like everyone else. Most people gain understanding of who and what their fellow human beings are all about by categorising them using different labels. For example, if your online persona is fun and upbeat, you are labelled as, “the funny one,” if your updates and blogs are motivational in nature, you become “the positive one.” You have to think about what you want your personal brand to say about you, and then go with it.

Be you, all the time.

Consistency is key to building your brand, no matter who you are. That isn’t to say that just because you are labelled as the “funny one” you cannot post updates that are serious or well thought out in nature, but you need to be aware of your audience and why they keep coming back, especially if you are working social media angles. Above all, be yourself. If you are fake, you will be found out eventually.

Endure.

Building a brand is like building Rome, and Rome was not built in a day. Building a brand takes time. How much time, however, is in your hands. You are in control of your exposure. It could take weeks, months or years; it all depends on you.

Network, meet new people online and don’t be afraid to interact with them and ask questions. Remember, you are new at this and you don’t know everything. The more you put in to your brand, the more you get out of it.

Your first few posts or blogs probably won’t get much attention. It isn’t until your audience feels as if they know you that you become familiar, and eventually graduate into becoming a household name. Don’t give up. Be patient.

Photos can hurt (Obama smoking pot) or help.

Pictures are worth a thousand words and they say a lot about who and what your brand is all about. Be mindful of the photos you share or are tagged in online, because they are all absorbed as part of your brand.

Choose your words carefully.

Less is more. When blogging or even when updating a Twitter status, keep it short, sweet and to the point. The more superfluous and wordy your updates and blogs, the less likely you will be to hold the attention of a busy, bustling audience. Say as much as possible using as few words as conceivable. Summarise, don’t eulogise.

Be smart, be savvy, be consistent and you will find your brand is not only successful, but built as a labor of love as you blog from the heart.