Unless you have been living in a bubble for the last year, chances are good that you have heard about the success of social media superstar site Pinterest. While brands and marketers have flocked to the site in an effort to build brand awareness, many Pinterest users neglect to connect their social media dots. Rather than relying on individual efforts on sites like Twitter, Facebook, and Google+, savvy social marketers are using Pinterest as a way of driving traffic to each of their brand building endeavors. Whether it is the company blog on Tumblr or your corporate videos on YouTube, using Pinterest as a hub for your social media efforts is essential to brand building. By being aware of the strengths of each social media platform, you can pin appropriate content to Pinterest in order to increase engagement.
Facebook Focus – Sharing Stories and Images Works Well
An excellent way to increase engagement on Facebook is to ask your fans to post images of themselves using your product or service. Each picture and accompanying blurb can then be pinned to a fan board on your Pinterest page. Seeing other customers pictured on your Pinterest pages encourages users to join the party and submit their own shots. In no time at all, your Facebook following will likely have grown. Encourage your Facebook fans to be creative and use humor in the images they post on your wall.
Twitter Tips – Best of Tweets Gain Attention
When posting tweets to your Pinterest boards, be selective in the tweets you include. Rather than pinning every single Twitter post to your boards, choose only the most insightful gems. Not only does this encourage your Twitter followers to engage with your company on a truly meaningful level, it gives Pinterest users a deeper look into the personality of your business. The tweets you choose to include on your Pinterest pages shows users whether your company has a sense of humor, whether your company engages in charitable activities, or even whether you divulge special deals to your followers.
Tumblr Temptations – Images Win Hands Down
If your company uses Tumblr to brand build, chances are you already know how well images work on Tumblr. (If you are not using Tumblr, what are you waiting for?) Save long posts of written text for your company website. The best way to build a following on Tumblr is to post plenty of images that offer a glimpse inside your business. From your latest product release to an insider’s view of your corporate lunchroom, for Tumblr users it is all about the pretty pictures. As another highly visual social media site, these images work extremely well on Pinterest. Just be careful not to pin everything from your Tumblr account to your Pinterest account. Leave users wanting more, so that they proceed to your Tumblr account to see what they might have missed. Engaging titles and tempting tidbits in your Pinterest descriptions will further drive viewers to your Tumblr account.
Circle Success on Google+
Encourage users in your Google+ circles to post insightful comments on your Google+ page. As with Twitter, be selective as to which of these interactions you pin to your Pinterest boards. Google+ works well with corporate connections, so pinning strategically can build your business’ reputation as well as that of your chosen Google+ followers.
YouTube Tip – Creative Comments Can Catapult Your Efforts
When pinning company YouTube videos to Pinterest, pay close attention to comments made on your YouTube videos. Pin YouTube clips that help to fortify your brand’s reputation. Each time your firm posts a new video to YouTube, share the link to your social media network and encourage fans to post their insights on your YouTube page. Not only is this viewer engagement seen as a sign of quality by Google, it offers your business yet another way to interact with your user base. A negative comment need not discourage you from posting a particular video to Pinterest. Taking the opportunity to interact with a user in a thoughtful manner only serves to build your brand’s reputation in a positive way.
By paying attention to the strengths of social media websites, your business can make the most of Pinterest by pinning appropriate content from each site. Be sure to identify your Pinterest link clearly on each social media website so that users fully understand their posts could potentially end up on your Pinterest boards. With ongoing effort, you can grow your following on each social media site you participate in while building your Pinterest reputation at the same time. Each social media site offers its own rewards; tying them all together in one spot furthers your business’ reputation as a socially savvy company.
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